Direct response offer
$500 setup then “Pay for what you need”. That’s our B2B appointment-ready leadgen offer.
The hardest moment in a good business’s life is when your cost per appointment is too high. We guarantee the rate we agree for life.
Offer structure
Guaranteed booked appointments. Pay only what you need, per appointment ready lead in your inbox. Tracked. Simple.
Our model is simple: pay a one-time $500 setup to kickstart your campaign, then only pay what you need for each lead or appointment we generate for you. No paying for clicks or impressions, just actual potential customers reaching out.
Unlike traditional agencies, we won’t lock you into monthly retainers or long-term contracts. There are no ongoing fees, and you can pause or stop anytime if you’re not seeing results.
By only paying for successful leads, your marketing budget goes further. Every dollar is tied to a real customer interaction, and we guarantee to send leads your way for at least 6 months, then renew if both sides are happy.
Why it works
We simply have access to high-deliverability infrastructure and knowledge at a cheaper rate than anyone else in the world. If you can reach more people effectively at scale, you can lower cost per lead prices significantly.
Cost control
Truly pay for what you need. The average B2B cost per lead is between $200 and $350 per lead. If you need your cost per lead to be $50 flat, we’ll make it happen.
Traditional advertising often means pouring budget into clicks and ads that don’t convert. With our model, you only pay for leads that are tracked with evidence through our transparent system.
Know exactly what each new customer lead will cost you. Budgeting becomes simple and predictable.
Lower acquisition cost means higher profit. More of your revenue stays in your pocket. We love exploring rev-share too in some cases, especially where there’s a lot of scale.
Lead cost benchmarks
Published benchmark data already shows that blended B2B lead costs can run far higher than most operators expect. That happens when expensive channels, complex buyers, and weak conversion systems all stack on top of each other. We use a more controllable acquisition model so the cost per appointment-ready lead can be modeled lower before you ever commit to a retainer.
Competitive paid and outbound markets can push CPL sharply upward.
High-value B2B decisions take longer, require more touchpoints, and cost more.
Bad targeting, poor routing, and weak infrastructure inflate every lead cost.
Benchmark source 2025 study: HubSpot CPL and CAC Benchmarks.
Industry Average Savings Per Lead
Compare your industry benchmark CPL against a modeled Nexus CPL using our actual average lead cost per industry.
Benchmark CPL figures are based on published HubSpot industry averages. Nexus CPL figures shown in the calculator are modeled estimates using our actual average lead cost per industry. Real-world results vary by industry, offer, targeting, conversion mechanics, and sales process.
“Utilizing our data analysis with
AI targeting and best in class infrastructure, we’re able to transform lead generation prices at scale.
Which means no more sleepless nights
and no more $400 costs per lead.”
Risk profile
The opportunity cost for the average business to generate B2B leads is either $5,000 per month retainers, or $250 costs per lead. We will beat that hands down. If we win, you win.
We don’t trap clients with long-term agreements. Leave anytime.
Control the flow of leads. Increase or pause whenever you like.
We only win if you win. Our model aligns us with your success. Want to explore a rev-share? We can work that in too.
Qualification
Leads are potential customers who have shown some interest in your product or service, but haven’t yet committed to a conversation. Appointment Ready Leads are highly qualified leads who have been pre-vetted and are ready to speak directly with your team.
Guarantee
We’ll work for 6 months flat on your initial $500 investment alone. We’ll agree on a flat rate that works for you per call lead. And if we’re both happy after 6 months, we’ll renew too.
Stop spending cash on ads without guaranteed results. Only pay for leads. If your ad cost per call is climbing to $250 for no reason, it’s time to work with us.
With steady inbound leads, spend less time stressing about marketing and more time on serving customers and operations.
Grow your business knowing your lead costs are under control. Most cost per appointment agencies charge $250+ per lead. We’ll accomplish it for much less.
Next step
$500 then “Pay for what you need”. Simple.
Pay only for appointment ready leads that land in your inbox. No monthly retainer.
30 day warmup of your own domains to begin.
And if you want to DIY at any point,
we handoff the whole infrastructure to you,
because it’s all in your domains.
Lead gen is hard, it stresses you most as a business.
If your cost per call booked is just too high, it’s time to talk with the Nexus team, and pay for what you need to be profitable.
